Traditional service companies generally have dozens or hundreds of technical employees to meet the rising and falling demand of their customers. The companies will typically engage in long-term agreements with customers, committing to service levels and pricing to meet estimated needs. As a result, service companies have a tendency to overstaff in order to ensure that all customers' needs will be met, resulting in lower utilization rates and higher fixed costs.

OnForce enables companies and individuals needing service to procure that service on an as-needed basis. With national coverage of most skills, OnForce service pros can generally meet the needs of most companies - without the need to take on the direct responsibility and expense of as many employees. Costs move to a highly variable model and buyers are able to take on work that their existing technical staff couldn't possibly deliver.

For service pros , the marketplace enables them to increase their own utilization rate (and that of their employees) with new sources of work. Because OnForce requires buyers to pre-fund their accounts prior to routing work orders, service pros are assured the funds exist and there are no receivables, no collections. Independent contractors and service companies can leverage OnForce as a source of new work as they have availability and interest.